Kora Retail Group
Personalisation at Scale for a Pan-African Retailer
One of West Africa's largest retail chains deployed AI personalisation and demand forecasting across its channels, driving a 28 percent increase in average order value.
Increase in average order value within three months
Reduction in stockouts across all locations
Improvement in email campaign conversion rates
Additional revenue attributed to personalisation in year one
What they were dealing with.
Kora had 4.2 million active customers across Ghana, Nigeria and Senegal and almost no ability to treat them differently. Every customer received the same promotions and recommendations. Inventory decisions were made manually using last year's data. Stockouts were frequent and customers were leaving for competitors who felt more relevant.
What we built.
We built a customer data platform that unified online and in-store purchase history, then layered a recommendation engine on top that personalises the homepage, email campaigns and promotions for every customer segment. Separately we built a demand forecasting system that generates store-level stock recommendations weekly.
Discovery
Weeks 1 to 4
Deep dive into existing systems, data landscape and requirements. Full architecture blueprint produced.
Build
Weeks 5 onwards
Phased development with regular reviews. Continuous integration and stakeholder sign-off at each milestone.
Launch
Final phase
Production deployment, training and an active optimisation period to tune performance against agreed KPIs.
The results.
Increase in average order value within three months
Reduction in stockouts across all locations
Improvement in email campaign conversion rates
Additional revenue attributed to personalisation in year one